Clarity. Alignment. Value
Helping companies turn digital and AI strategies into measurable business and customer value
Clarity. Alignment. Value
Helping companies turn digital and AI strategies into measurable business and customer value
Helping companies turn digital and AI strategies into measurable business and customer value
Helping companies turn digital and AI strategies into measurable business and customer value
Lumen Consulting was founded by George Ashkar, former Product Director at American Express, with 20+ years of experience leading digital transformation, personalization, and AI-driven initiatives at scale.
As companies accelerate their investments in digital and AI, many struggle to turn strategy into measurable outcomes.
That’s where we come in.
As a Value Architect, George works with business-forward leaders to close the gap between strategy and execution, focusing on the “last mile” where data, technology, and intent are translated into tangible business and customer value.

to your business and your customers

to your business goals to optimize investment and execution

by selecting the best use cases and defining actionable roadmaps

via outcomes, ROI, KPIs

Surface core objectives and problems, and define what ‘value’ means for your business — revenue lift, cost savings, retention, etc.
Align leadership & teams around what matters, and identify the initiatives that are worth investing in
Build a strategic digital roadmap where every initiative ties back to business outcomes and generates value
Ongoing guidance to ensure investments remain value‑aligned, track impact, course‑correct when needed
Plug‑in value architecture expertise when needed, for prioritization, ROI analysis, or execution oversight

and Clarity is Our Product

and tie back to value

with a strict ROI lens

Before founding Lumen Consulting, George Ashkar spent 20 years leading digital strategy, product strategy and innovation, and AI-powered personalization at American Express — one of the world’s most customer-centric companies.
We now bring that same rigor, clarity, and value focus to every client engagement.
Let’s explore how Lumen Consulting can help you define a value-focused approach to your digital strategy.
📍 Based in Miami | Working nationwide
📧 Email: george@lumen-consult.com
🔗 LinkedIn: linkedin.com/in/george-a-ashkar
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