Clarity. Alignment. Value
Helping companies turn digital and AI strategies into measurable business and customer value
Clarity. Alignment. Value
Helping companies turn digital and AI strategies into measurable business and customer value
What We Do: Value Architecture for Digital Investments
Define what "Value" means to you
Align leadership, strategy, data, and tech
Align leadership, strategy, data, and tech
to your business and your customers
Align leadership, strategy, data, and tech
Align leadership, strategy, data, and tech
Align leadership, strategy, data, and tech
to your business goals to optimize investment and execution
Prioritize high‑impact initiatives
Execute with clarity, measurement & accountability
Execute with clarity, measurement & accountability
by selecting the best use cases and defining actionable roadmaps
Execute with clarity, measurement & accountability
Execute with clarity, measurement & accountability
Execute with clarity, measurement & accountability
via outcomes, ROI, KPIs
Our Services
Value Discovery Workshop
Surface core objectives and problems, and define what ‘value’ means for your business — revenue lift, cost savings, retention, etc.
Strategic Clarity Sprint
Align leadership & teams around what matters, and identify the initiatives that are worth investing in
Value‑First Roadmap Advisory
Build a strategic digital roadmap where every initiative ties back to business outcomes and generates value
Executive Advisor Retainer
Ongoing guidance to ensure investments remain value‑aligned, track impact, course‑correct when needed
Flexible Value Consulting
Plug‑in value architecture expertise when needed, for prioritization, ROI analysis, or execution oversight
Our Difference
Value is our North Star
We ensure initiatives are impact‑driven
We ensure initiatives are impact‑driven
and Clarity is Our Product
We ensure initiatives are impact‑driven
We ensure initiatives are impact‑driven
We ensure initiatives are impact‑driven
and tie back to value
We combine AI, data, and personalization expertise
We combine AI, data, and personalization expertise
We combine AI, data, and personalization expertise
with a strict ROI lens
Fixed-fee outcome-focused engagements
We combine AI, data, and personalization expertise
We combine AI, data, and personalization expertise
Why Trust Us
20 year track record at American Express
Before founding Lumen Consulting, George Ashkar spent 20 years leading digital strategy, product strategy and innovation, and AI-powered personalization at American Express — one of the world’s most customer-centric companies.
- 🚀 $2.5B+ in incremental annual revenue generated by the personalization platform he led
- 🧠 Trusted to bridge business and technology across 200+ internal platforms
- 🌍 Led global teams, scaled enterprise platforms, and transformed how Amex connects with customers
We now bring that same rigor, clarity, and value focus to every client engagement.